In the scripture, the word evangelism means “communicating or announcing good news”.
Evangelism in our church culture has become a program, an event, a church leadership position, or an activity to pacify our religious guilt to absolve us from TRULY investing in relationships and friendships.
Evangelism is simply getting close enough to people to journey through life with them for the purpose of sharing the truth, reality, grace, love and message of Jesus Christ.
I recently read Rick Richardson’s Re-Imagining Evangelism. He emphasizes that much of evangelism in our current church culture has been reduced to “closing the deal on a sales call”.
Before I go further, let me assure you that I DO BELIEVE that evangelism is more than a “warm fuzzy” friendship with someone and that we do have to “cross the line” at some point and actually verbally share the truth of scripture. I do believe, however, we must wrestle with the tough reality that there are a multitude of approaches to communicate the good news in a society of multitudes of different people.
Here are few changes in paradigm that he recommends for a refreshing approach to evangelism:
- We are travel guides vs Salespeople: We need to be willing to roll our sleeves up with people and journey in friendship with them rather than hand them a tract or verbally “dump” truth on them so we can sleep better at night.
- Collaboration vs Activism: How exciting would it be to be aware of where God is already at work rather than taking the role of an activist! Evangelism can be an adventure rather than a burden.
- Community vs Individual: The responsibility of evangelism is everyone’s responsibility but biblically it is more effective in the context of “community”. This means the local church as a community reflects Christ as a whole. People are often “belonging” to the local church community even before they are “believing” in Christ.
- Friendship vs Agenda: The old evangelism is focused on downloading our content and closing the deal. The new paradiam challenges us to truly engage in authentic friendship with people that matter to God. This challenges me to examine my heart and determine to love people with no strings attached. Am I willing to be someone’s friend whether or not they come to my church or believe the same as I do?
- Story vs. Dogma: We will do well to learn to tell “the story of God” and transition to how the “meta-narrative” of God transitions to our “personal story” of life transformation through Jesus. We must introduce people to Jesus first before we shape their theology.
- The “outside-the-box” Jesus vs the “cliche” Jesus: The Jesus of modern culture often looks very different than the Jesus of the Bible. We must reflect and communicate the Jesus of scripture rather than the Jesus of “western” or “American” culture.
- Good News about God’s Kingdom vs good new about afterlife: This is a personal soapbox for me! Jesus makes a difference in our life NOW! Yes, He assures us of an eternal life in Heaven, but He brings the Kingdom of God HERE and makes this life more meaningful, significant, and purposeful. Jesus even prayed, “your Kingdom come on earth as it is in Heaven”. God cares and impacts our life HERE, NOW!
- Journey vs Event: Evangelism in the mission field takes lots of time and is a journey over an event. It isn’t any different for us now in the United States! We are the mission field! We must be willing to dig in, roll our sleeves up build long term relationships with people to share Jesus! It is a journey rather than an event!
We don’t live in Kansas anymore! Well, of course, unless you actually live in Kansas! Anyway, things have changed, we must be willing to grow to share Jesus!